Annual global sales of fragrance are in excess of $36 billion but growth is slow.
In the UK market – sales are flat.
Consumer trends have changed. High end luxury scents are performing well, whilst the celebrity fragrance market is showing a marked decline.
However, consumers are turning to value brands that offer great presentation and great smelling scents. Leading the way right now are the fashion retailers and e-tailers, and this brand development is set to continue. Let Wormser UK support your next steps into this growth area.