Consumer trends have changed. High end luxury scents are performing well, whilst the celebrity fragrance market is showing a marked decline.

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However, consumers are turning to value brands that offer great presentation and great smelling scents. Leading the way right now are the fashion retailers and e-tailers, and this brand development is set to continue.

 

Let Wormser UK support your next steps into this growth area.

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Contact us today to see how we can help.